[Game Highlights] Klay Thompson Highlight Mashup — 450K Views [Brand Collaboration] ANTA × Kyrie Irving China Tour: One-Day Recap Mashup — 4.5K Impressions [Brand Collaboration] Kyrie Irving Birthday: ANTA Signature Sneaker Mini-Documentary — 6.6K Impressions [Team Culture] The Dallas Mavericks’ Connection with China — 200K Views This approach unlocked a second layer of demand: athletes and agencies seeking authentic U.S. media exposure. For example, I covered Lin Wei, the CBA’s domestic scoring leader who enrolled at the University of Oregon—an athlete largely unknown to U.S. audiences. A short series of original coverage on X generated over 140,000 views, introducing him to a new fan base. Continued reporting on Yang Hansen during his NBA Draft process and time with the Portland Trail Blazers further reinforced this positioning. Additional coverage included Chinese prospects at the Nike Hoop Summit and other U.S.-based basketball events. By designing distribution from the outside in: U.S. first, China second, I differentiated the brand from translation-driven accounts and built durable credibility on both ends. The result was a scalable content identity: not just reporting stories, but enabling cross-cultural visibility for athletes navigating two systems. You can click the following description and find the representative pieces below👇