Building a Fan-First NBA Content Product In the summer of 2024, the Dallas Mavericks underwent a roster shift that was especially meaningful to Chinese fans: two Anta-endorsed players joined a team already centered around Luka Dončić. While this created strong latent demand in China, I noticed a familiar gap—official team and league channels were optimized for announcements, not for how fans actually consume information during the offseason. Context was fragmented, access was uneven, and meaningful updates often arrived too late or required high information literacy to follow. Seeing this as a product problem rather than a media one, I launched an independent Mavericks-focused content account on WeChat to serve fans who wanted faster context, clearer storytelling, and content designed from a fan’s point of view. I treated the account as a lightweight content product: testing formats, iterating on narrative structure, and prioritizing signal over volume. Within two months, the project reached early product–market fit, growing to 3,000 followers with multiple videos exceeding 500,000 views. More importantly, prior brand relationships enabled offline validation—invites to Luka Dončić’s Jordan Brand China tour and Kyrie Irving’s Anta China tour—allowing the content to extend beyond reposting into first-hand coverage. The project ultimately proved commercially viable and closed the loop from insight to execution to monetization.